![]() ![]() The Rolex name appeared on some of the rare pieces to ensure people associated TUDOR with Rolex. In 1932, the first TUDOR Watches sent to Australia were delivered exclusively to the Willis Company. He decided to form a separate company, with the object of making and marketing this new watch. From the very beginning, Rolex founder, Hans Wilsdorf, knew precisely what he wanted Tudor Watches to be.įor some years now, he considered making a watch that agents could sell at a more modest price than Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. Then Wilsdorf established TUDOR Watches in Geneva, negotiating a deal for exclusive usage rights from the dealer. In 1926, watchmaker and dealer Veuve de Philippe Hüther registered the TUDOR trademark for Hans Wilsdorf. Though diffusion lines peaked in the 1990s and early 2000s, TUDOR Watches, owned by Rolex SA, was one of the first brands to have a diffusion model. ![]() ![]() Though diffusion lines in high-fashion clothing lines are on the decline, they still work well for watchmakers like Rolex’s TUDOR Watches. Think Ralph Lauren’s Polo, Donna Karan’s DKNY, Hugo’s Boss, or Dolce & Gabbana’s D&G, to name a few. Luxury fashion brands often have a more accessible fashion line available to the masses. ![]()
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